Barry Moltz: The Unstuck Guy
Entrepreneurial success and failure have molded a man on a mission to cure the small business blues with his extensive wealth of knowledge.
Barry Moltz, a small business and entrepreneur expert, has a unique talent for helping business owners regain focus and grow their potential for success. He is a best-selling author of several books on practical business advice. His first book, “You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business” is in its fifth reprint with translations in Chinese, Russian, Korean, and Thai. His books cover a range of entrepreneurial and small business topics such as reputation management, profitability, business confidence, digital strategies, customer service, and more.
One of his favorite quotes to live by is, “Start from where you are.” This is where the launchpad for change takes place and where the mindset for success begins. Small business owners and entrepreneurs often dive in whole-heartedly into fulfilling their business dreams, but soon realize they have shortcomings in critical areas to keep them afloat, such as finance know-how and marketing skills. He helps them to overcome these challenges with valuable insight and tried-and-true practices.
Driven to Succeed
Moltz started in the trenches as an entrepreneur and through sheer determination and risk-taking endeavors he discovered a sensible approach for business success. He spent 20 years fine tuning his small business expertise, navigating the ups and downs of business failure and success. Through it all, he has developed a strikingly simple strategy for effectuating change that can be applied to just about any business model. His formula for getting businesses “unstuck” to propel them into forward growth gained the attention of small business owners and entrepreneurs as well as large corporations.
Keys for Success
Moltz is so prolific with savvy business sense that it is a natural progression for him to share success tactics with small business owners. Among his many blog posts, he provides guidance for selecting the right tools for engaging customers and thriving in a digital landscape. These can be daunting for someone without online experience or marketing skills, but he makes it clear and achievable for any level of business owner to follow. He also has special focus on the financial and customer service aspects of running a business and how best to utilize them. Most importantly, staying in touch with customers and building trusting relationships are essential for business growth.
In a 2003 interview with Dorie Clark, Forbes Magazine Contributor, Moltz shared some key points to start increasing a small business’s potential:
- Avoid what he calls the “double-helix trap.” Often small business owners are so busy they skip sales and marketing efforts that are essential for building unique customer experiences and lasting relationships.
- “We used to always want to be like large corporations,” he says. “Now large corporations want to seem small.” An advantage a small business over a larger company is its ability to offer personal interaction and flexibility to its customers.
- “Most people focus too much on sales and profits, and not enough on cash flow,” he says. Learning to monitor cash flow is critical to survivability.
- Don’t waste time on non-essentials. “At the end of the day,” he advises, “figure out two things you’ve got to get done the next day, and do those two things before you check your email, voice mail, or Facebook. Because when you check other things, you start reacting and lose control of your day.”
Sharing Lessons Learned
With his humorous and inspiring approach in sharing his knowledge, Moltz has helped struggling business owners nationwide via his books and every type of media outlet, earning the respect of his peers and creating a huge following eager to learn more.
Running a small company can be very difficult and confusing, that is why he wrote his 6th and latest book “Small Business Hacks: 100 Shortcuts to Your Success” with Rieva Lesonsky, former editorial director of Entrepreneur magazine. The book is a culmination of their combined 50 years of small business experience. It is intended to be a simple guide for anyone in a small business to be able to accomplish key tasks in five steps or less. In a recent interview with Susan Baroncini-Moe, host of 2Questions.TV, he explains that, “Every single thing that’s included in this book, I’ve done it, I’ve made a mistake doing it, and let me tell you, here are the ways.” The book covers the unexpected and is not meant to be read from beginning to end. Readers should jump to the problem that needs to be solved and get started. He explains his favorite hack in the book, “How do you get people to respond when they won’t respond? The biggest problem beyond them not responding is that you hold on to them as a prospect and that prevents you from moving on to someone else that could possibly do business with you.” He adds, “The best response you can get is, ‘Yes, I want to do business with you.’ But the second best response is ‘No,’ so you can let them go.”
Moltz achieved national status as a consultant and speaker at hundreds of events with audiences of up to 20,000. He taught entrepreneurship as an adjunct professor at the Illinois Institute of Technology. He was inducted to the Entrepreneurship Hall of Fame in 2013, and was twice awarded as one of the Top 100 People of Chicago’s Hi-Tech Community.
As an accomplished radio talk show host, Moltz helps his listening audience grow their businesses by learning from small business experts. His radio show, The Small Business Radio Show, airs on AM820 WCPT in Chicago. He has been featured on CNBC’s The Big Idea with Donny Deutsch, MSNBC’s Your Business, and NPR’s The Tavis Smiley Show. He is a regular writer for the American Express OPEN Forum, and other online and offline periodicals. He founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation.
Barry Moltz Takeaways
Moltz attributes his own success to his humble beginnings as a business owner who learned to stay focused and never lose sight of that. So, what might we take away from his experiences? According to his website, he lists what he has learned practically:
- Business is always about people.
- Success can seem like a near death experience.
- Focus, Focus, Focus.
- Be humble.
- Watch your cash flow.
To learn more about his impressive achievements or how to unleash your business’s potential, you can visit his website.