Bulletproof: Boost Brain Power with a Buttery Brew

A journey to find self-enlightenment leads to a seemingly impossible transformation.

When Dave Asprey had his epiphany, it was at 18,000 feet in the mountains of Tibet, but he did not expect it to be over a cup of yak butter tea. It changed his life. He trekked at high altitude in minus 10-degree Fahrenheit conditions, taking a brutal toll with every step. Physically and mentally exhausted, he barely made it to a guest house. Served the brew, Asprey welcomed it if just to feel its warmth. Drinking it, he soon felt wholly rejuvenated. The experience was transformative. Asprey, the seeker of enlightenment, became the Father of Biohacking when he set his sights on figuring out why the tea worked so well.

McKay Savage, CC BY 2.0

Before the Great Awakening

But to see where his research leads, let’s take a look at where this all started. All of his life, Asprey had a weight problem and felt a lack of energy. No matter what he tried in diets and exercise, he could not overcome the problem, which only grew worse. He became alarmed when his doctor told him he was at high risk of stroke and heart attack, and he wasn’t even 30 years old. He felt doctors could not help him because they didn’t know what the problem was. But he had an idea, “If I could hack the Internet, I could hack this.”

Asprey graduated with an MBA from the Wharton School of the University of Pennsylvania and worked in the IT industry for large tech companies such as Bradshaw and 3Com. He also ran the Internet and Web Engineering program at the University of California, Santa Cruz. While there, he created one of the first working instances of cloud computing, something most of us are familiar with when saving our photos from our mobile phones to the cloud. He served in senior management positions at other companies until he became an entrepreneur and left the corporate world to run his own business full time.

The Road to Enlightenment

Seeking a solution for his health problems, he tried unconventional methods until finally journeying to Tibet, learning meditation from the masters, and spending ten days in a monastery in silent meditation. He decided to trek to Mount Kailash, considered the holiest mountain in several of the world’s religions. After sipping the revitalizing tea, he left Tibet with a whole new idea of wellness.

Upon returning to Silicon Valley, he tried experimenting with teas and butter, which became the foundation for his discovery called Bulletproof Coffee. Asprey became the founder and CEO of Bulletproof 360, Inc., currently a multi-million-dollar company. A media blitz followed its introduction, reporting that Bulletproof Coffee could make you smarter and think faster. Asprey boosted brainpower by utilizing meditation techniques, drinking Bulletproof Coffee, and incorporating other biohacks he learned. He was able to breeze through the demands of his busy life.

Asprey claims Bulletproof “can turn on more energy in your body in ways you’ve never heard of.” He bases his buttered coffee on Nobel Prize-winning science and discussions with 500 world experts. By aligning your body physically, emotionally, and spiritually, he says you can tap into this hidden energy. According to Asprey, “The world’s a better place when you’re well-fed, when your biology works the way it was meant to work, and when you have that, you can actually raise your I.Q. and live longer. But along the way, you’re going to feel a lot better, you’re going to have more energy, and you will like your life better.”

Photo: Bulletproof

For Asprey, Bulletproof helped him lose 100 pounds and “turn brain fog and fatigue into laser-sharp focus and abundant energy.” He eats a high-fat diet, does minimal exercise, and uses brain training techniques to improve performance. He sleeps more efficiently, sleeping less than five hours a night. But this sounds completely opposite of what we’ve been taught, yet for Asprey and thousands of others, the regimen works. He’s been researching for years and explains what the risk and rewards are. He doesn’t offer anything that he hasn’t used himself. Here, you can watch his TEDx Talk on hacking yourself:

Being Bulletproof

He encourages Bulletproof newbies to read his online articles, starting with his Bulletproof for Beginners. Then, Asprey shares his online recipe for Bulletproof Coffee. The coffee is made with high-quality coffee beans, MCT oil, and unsalted grass-fed butter or ghee. It’s perfect for those on keto diets, intermittent fasting, and the Bulletproof Diet. Key ingredients such as low-toxin Bulletproof Coffee beans and Brain Octane Oil or MCT, along with a line of collagen protein products, and more can be purchased on the Bulletproof website, Amazon, and at leading retailers.

Photo: Bulletproof

Not only is Bulletproof backed by the latest in science, it is also based on ancient Ayurvedic and Chinese medicine. MCT oil is derived from coconut oil and has been shown to provide satiating, long-term energy, support gut health, mental clarity, and improve stamina. Bulletproof Brain Octane oil is 100 percent C8 MCT oil, the most ketogenic fatty acid in coconuts, and is triple-distilled for purity. MCT raises ketones, which suppressed ghrelin, the hunger hormone, and increases cholecystokinin, making you feel full.

Studies show that grass-fed butter is rich in Vitamin K, which can help reduce the risk of osteoporosis and heart disease, reduce inflammation, and sharpen memory, helping to stave off dementia. Coffee naturally contains antioxidants and caffeine, known to enhance brain function and metabolic rate. Decaf drinkers do not despair. Bulletproof carries Upgraded Decaf Coffee that still makes a premium creamy cup with exceptional health benefits and is 99.9% caffeine-free by way of an eight to ten-hour osmosis process. Want to power up your health? Here’s how simple it is to make Bulletproof Coffee:


Bulletproof maintains its high-quality standards with products that are free of gluten, soy, and artificial fillers. The company’s close partnerships help maintain high quality throughout the production and manufacturing process. Professionals handpick only perfectly ripe coffee beans on organic Rainforest Alliance Certified farms in South and Central America. Coffee beans are sorted, processed to remove mold toxins, and then roasted in the United States, ensuring only the cleanest, most delicious brew will touch your lips. Bulletproof takes pride in never cutting corners and only using the highest quality ingredients for their products. For more information on Bulletproof, visit the website at bulletproof.com.

Photo: Bulletproof