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RAINBOW RYDERS – HOT AIR BALLOONS

Taking flight to lofty heights gives the adventurer in all of us an exhilarating new perspective on our world.   In 1970, a young boy named Scott Appleman and his family moved from Los Angeles, California to Albuquerque, New Mexico. In February 1971, the very first world hot air balloon championships would take place in the city where he lived. The 12-year-old seventh-grader became incredibly curious over these hot air balloons that could reach heights of up to 3,000 feet. He decided to ditch his class one day and make his way to the event being held at the New Mexico State Fairgrounds. Fascinated with these huge billowy balloons, he volunteered as a balloon chase crew member and went on his first ride. Captivated by his adventure into the sky, he was hooked. Little did he know this experience would launch him into an amazing career that would lead to world recognition. Winds of Change His family has always had an entrepreneurial spirit. His father owned his own company, a plumbing, heating, air conditioning, and electrical service company in Albuquerque.

Randy Hetrick: TRX Empowering the World

Not long ago, in celebration of “the most inspiring, insightful, inventive risk-takers of 2017,” Entrepreneur Magazine featured a piece titled “50 Most Daring Entrepreneurs.” By my perusal, the list was a provocative mix of exceedingly influential business leaders, all hyper-busy changing their worlds for the better from whatever is their chosen vocation. Some were early stage in their project’s development, others well along, and several others were global (and beyond) titans of industry. Their various pursuits were across the map and included: social media startups, media entertainment giants, various software applications, marketers, restaurateurs, coffee shop moguls, national and international retailers, alternative energy applications, rocket ships to outer space, etc.. And then there was a fitness guy on the list named Randy Hetrick, being acknowledged for the exercise equipment and training systems he’s developed called ‘TRX.’ Interesting. I wondered why this young man and his exercise gear should be considered amongst so illustrious a group of world shakers? We were wise enough to ask and Hetrick was generous enough to carve out some time to answer. In truth, he gave us

Pedego Electric Bikes: Hello Fun!

A love of cycling and dislike of hills prompted the co-founding of Pedego Electric Bikes. In 2008, Don DiCostanzo and Terry Sherry were at lunch talking about what they wanted to do with the rest of their lives. They were both 50-something serial entrepreneurs who were in between ventures. Best friends since college, they loved cycling but hated hills. They loved the concept of electric bikes but hadn’t found a really great electric bike. Despite having no bicycle industry experience, they decided to create their own. Over lunch, they designed their first bike on a napkin. The first Pedego electric cruiser bike was designed with a nostalgic look reminiscent of 1950s beach cruisers. Overcoming Challenge #1: Manufacturing in China Manufacturing challenges included persuading big-name bicycle components companies to allow Pedego to use their parts. Most were unfamiliar with electric bikes and were reluctant, but DiCostanzo was highly persuasive. Another challenge was finding the perfect factory in China to manufacture the bicycles, eventually they found one. Overcoming Challenge #2: Distributing Electric Bikes In 2009, the first Pedego Comfort Cruiser bikes rolled

Nnamdi Okonkwo: Artist of Abundance

At Throomers, we pride ourselves in our positivity and daily pursuit of a ‘thriving life.’ Said another way, we believe in the universal abundance that is available to nearly anyone who’s able to raise their awareness, spirit and energy and tap into the source. We recently discovered an artist who is tapped in deeply, whose inspirational life story fits so thoroughly with our philosophy that we needed to feature him in our inaugural edition. Born in Eastern Nigeria in 1965, Nnamdi Okonkwo is the consummate throomer. Inspired by all demonstrations of excellence and the core goodness of humanity, his fundamental calling is to bring that same essence to whatever he does as both an artist and a man. Further, his day-to-day focused intent is to strive for perfection in the cause of providing enduring positive value to society. This is a big, impressive vision and it clearly describes a man operating at a uniquely elevated level of energy. Just where did this determination come from? How were the seeds planted? When did his spark ignite? Buckle up, throomers, we delve

Krystle Wright
: Canon Master Photographer

Shooting on the Edge: One gutsy woman takes adventure photography where few dare to go. What does it take to live the life of your dreams? For Krystle Wright, the sacrifice is massive. She’s suffered internal bodily damage, a fractured foot, blood clots, swallowed her own broken teeth, and more. But after each injury, she smiles at the camera and continues her journey. It is all, of course, worth it, when you get to live your life to the fullest, skyrocket to the top of your field, and have the freedom to follow your instincts without limitations.  A Sense of Adventure  Wright, a 31-year-old from Australia, is an adventure photographer, director, and cinematographer. She’s known for her extreme photographs taken at perplexing angles. Growing up in Australia, she’s used to beautiful scenery. When she was a child, you could find her surfing along the coast, playing sports, hiking, or exploring nature. In high school, she began toting a camera along with her and unknowingly began her lifelong mission to do whatever it takes to get the right shot. She started