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ENTREPRENEUR

Articles

Leigh Steinberg: Show Me The Money!

It’s this simple. Leigh Steinberg is a living legend in his business, which places him in truly rarified air. His life, and his four decades-long career as a sports agent, have been so richly varied, so replete with triumphs, setbacks and re-emergences, that he is a treasure trove ripe for exploration. And that we did. Throomers is exceptionally grateful to Mr. Steinberg for both his transparency and largesse on behalf of our readers. Who a man ultimately becomes can often be traced to his roots. This is certainly the case here. Leigh Steinberg was born and raised in Los Angeles, which may begin to explain his ‘reach for the stars’ personality and driving work ethic. His father and mother were a teacher and librarian respectively, which accounts for his penchant for intellectualism and eloquent communication skills, and his habitually being in the service of others. How many can say that when at college, in this case UC Berkeley, they were Resident Advisor to Steve Wozniak, a founding member of Apple Computer? Just Leigh Steinberg, we imagine. Whether he suggested to

Simone Bruni: Demolition Diva

The walls shook as the ferocity of the Cat 5 hurricane bore down on the old wooden structures in the historic French Quarter. As water began to flood the buildings, wall panels began ripping off piece by piece as poor souls witnessed their lives being swept away by one of the most destructive hurricanes of the century. A City Underwater New Orleans, August 29, 2005 — forces of nature had decimated the city and robbed the population of its beloved lifestyle. The faithful had no churches in which to worship. The athletes had no fields or stadiums in which to practice. The old men had no park to play their chess, and the already hungry and impoverished parts of the city had no clean water to quench their thirst. On this fateful day, even hope had drowned in the floods. This soulful city found itself underwater as its citizens, frazzled, pleaded for help. Thousands were stranded in arenas while others yelled and created SOS signs on their rooftops. The Big Easy fell victim to bad levees and poorly maintained infrastructures.

Smartphones and a Smarter You!

Do you own a smartphone? If so, is it an iphone or an Android? Do you only use it to make phone calls and texts? Your smartphone is millions of times more powerful than all of NASA’s combined computing in 1969. Let’s get the most out of it! The growth rate of technology has increased exponentially in recent years, and keeping up with it is no longer a luxury, it is a necessity. Smartphones are amazing and constantly changing with new features and cool apps, while constantly integrating additional internet functionality with multiple devices; this is called the Internet of Things, or IoT. More about this in following articles. Smartphones can save you both time and money and I’m not talking pennies. Discounts for hotels, flights, ride shares and retail apps can add up. Time savings by ordering your prescriptions online, and banking online saving trips to the bank. And for all snowbirds you know during season, that can save 40 minutes a trip! Spend more time on what you WANT to do. Tennis anyone? Another round of golf? Throomers

Randy Hetrick: TRX Empowering the World

Not long ago, in celebration of “the most inspiring, insightful, inventive risk-takers of 2017,” Entrepreneur Magazine featured a piece titled “50 Most Daring Entrepreneurs.” By my perusal, the list was a provocative mix of exceedingly influential business leaders, all hyper-busy changing their worlds for the better from whatever is their chosen vocation. Some were early stage in their project’s development, others well along, and several others were global (and beyond) titans of industry. Their various pursuits were across the map and included: social media startups, media entertainment giants, various software applications, marketers, restaurateurs, coffee shop moguls, national and international retailers, alternative energy applications, rocket ships to outer space, etc.. And then there was a fitness guy on the list named Randy Hetrick, being acknowledged for the exercise equipment and training systems he’s developed called ‘TRX.’ Interesting. I wondered why this young man and his exercise gear should be considered amongst so illustrious a group of world shakers? We were wise enough to ask and Hetrick was generous enough to carve out some time to answer. In truth, he gave us

Pedego Electric Bikes: Hello Fun!

A love of cycling and dislike of hills prompted the co-founding of Pedego Electric Bikes. In 2008, Don DiCostanzo and Terry Sherry were at lunch talking about what they wanted to do with the rest of their lives. They were both 50-something serial entrepreneurs who were in between ventures. Best friends since college, they loved cycling but hated hills. They loved the concept of electric bikes but hadn’t found a really great electric bike. Despite having no bicycle industry experience, they decided to create their own. Over lunch, they designed their first bike on a napkin. The first Pedego electric cruiser bike was designed with a nostalgic look reminiscent of 1950s beach cruisers. Overcoming Challenge #1: Manufacturing in China Manufacturing challenges included persuading big-name bicycle components companies to allow Pedego to use their parts. Most were unfamiliar with electric bikes and were reluctant, but DiCostanzo was highly persuasive. Another challenge was finding the perfect factory in China to manufacture the bicycles, eventually they found one. Overcoming Challenge #2: Distributing Electric Bikes In 2009, the first Pedego Comfort Cruiser bikes rolled