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Pedego Electric Bikes: Hello Fun!

A love of cycling and dislike of hills prompted the co-founding of Pedego Electric Bikes. In 2008, Don DiCostanzo and Terry Sherry were at lunch talking about what they wanted to do with the rest of their lives. They were both 50-something serial entrepreneurs who were in between ventures. Best friends since college, they loved cycling but hated hills. They loved the concept of electric bikes but hadn’t found a really great electric bike. Despite having no bicycle industry experience, they decided to create their own. Over lunch, they designed their first bike on a napkin. The first Pedego electric cruiser bike was designed with a nostalgic look reminiscent of 1950s beach cruisers. Overcoming Challenge #1: Manufacturing in China Manufacturing challenges included persuading big-name bicycle components companies to allow Pedego to use their parts. Most were unfamiliar with electric bikes and were reluctant, but DiCostanzo was highly persuasive. Another challenge was finding the perfect factory in China to manufacture the bicycles, eventually they found one. Overcoming Challenge #2: Distributing Electric Bikes In 2009, the first Pedego Comfort Cruiser bikes rolled

Ted Rubin: International Man of Influence

The alarm rings on Wednesday morning, we crawl out of bed towards our phone to find the email inbox confirms we haven’t sold anything overnight. And so, wondering what it is we’re missing, we walk to the computer, in our temporary office, in our garage, where we began our first little online company. We need a strategy to get our brand out there, and we need it yesterday. We ponder and search and come upon a video of two men, business partners it appears. One is the unassuming, approachable sort, sporting a plain grey V-neck sweater and vintage reading glasses, meaning black-framed, oversized, and circular. His partner’s formal business attire creates a stark and humorous juxtaposition. The first thing the unassuming man says is, “I’m wearing this on purpose, I swear.” We look for this intriguing character’s name on the website’s header, unaware that we’ve stumbled upon one of the industry’s most respected social media strategists and marketing gurus. We take a deep dive into the man and here’s what we find. His name is Ted Rubin, and yes, he

Peter W. Singer: Definitive, Essential, Required Reading

A History of Conflict  From the beginning of time, man has been in violent and oft-times protracted conflict with man. Whether the dispute is rooted in religion, ideology, tribalism, nationalism, or something else, man has tended to engage in warring. Usually, one party is claiming ownership of the earth’s scarce resources, with or without legitimacy. It’s the never-ending story of the ‘haves’ versus the ‘have-nots.’ Some are seeking to accumulate even more power and wealth, others are seeking their freedom from oppression, and others, due to corrupt and incompetent leadership, are simply starving to death. At its origin, combat was hand-to-hand, then sword-to-sword, in open fields with the only apparent strategy being a man’s cunning and bravery, or foolhardiness. As the centuries marched forward, so too did the technologies, tools and strategies of war, and the battlefields on which the conflicts played out shifted as well. In the 18th and 19th centuries, gunpowder was adapted to make pistols, rifles and cannons the deadly weapons we’re familiar with today. New modes of transportation, including horseback and maritime, allowed the richest nations to dominate

Michelle Gomez: America’s Best Bounty Hunter

There’s an old adage, “Good things come in small packages.” In this case, it depends which side of the law you’re on. The 4’11” dynamo, Michelle Gomez, has been called “the world’s best bounty hunter.” We’re not intending to test the veracity of the claim first-hand, instead we’ve hunted down her story from the safety of our editorial room. A professional ‘skip tracer’ is a private investigator hired to track down people who’ve “skipped out on the court without a trace.” Consider an old western movie where immediately after a bank robbery or saloon shooting, the sheriff gathers up the most brave and forms a posse to hit the trail in pursuit of justice. Michelle Gomez is of that ilk but even more courageous. In taking on a job, she’s a relentless, revved-up posse of one. Since 2003, this Texas-born woman has run her own business, Unlimited Recoveries, where she specializes in the most difficult cases whose trails have gone cold. She outthinks her marks by using clever ruses and rummaging tirelessly through the cyberworld to uncover seemingly scrubbed digital

Ben Coes: A Real-Life Dewey?

Here at Throomers, whenever we hit a roadblock, meet with an obstacle to overcome, or encounter opposition we need to win over, our principal owner asks this sole question, “What would Dewey do?” That’s not necessarily a good thing, especially for the obstacle. As fans of the ‘spy thriller fiction’ genre of literature well know, the “Dewey” he’s referencing is former Delta Force member, Dewey Andreas, the charismatic, indefatigable protagonist of eight (8) NY Times best-selling novels including the latest, Bloody Sunday, released in July 2018. It’s apparent that most authors who’ve created iconic, enduring fictional characters have imposed a great deal of their own personality and behaviors into their creations. Just a cursory glance at any of author Ben Coes’ publicity pictures confirms this as the case here. From both the image we get and the results he’s achieved, this is one very serious, mission-oriented, take-no-prisoners guy. That premise began our inquiry into the man who exploded onto the literary scene in 2010 with his dynamic, breathtaking debut novel, Power Down, and hasn’t slowed down a millimeter since. Here’s what our throomer

Mike Farris: His Inspirational Road to Grammy Gold

The year was 2011. The weather was bright and sunny with a chilly, northerly 70-degree breeze, indicating our wintertime. Our good friends asked whether we’d be interested in joining them on the Sandy Beaches Cruise leaving in a few days out of Ft. Lauderdale. For the unaware, Sandy Beaches is a week-long, music-themed Holland America cruise headlined annually by one of my favorite rock and blues musicians, Delbert McClinton. Because a South Florida ritual is having two bags always packed and waiting in the foyer for last minute cruise invitations, my wife and I were heading off to the port in a flash. Little did I know what life-changing delights we’d be experiencing in the days ahead. As usual, we were having a magical time on our cruise. And why not? Our only responsibility was finding our way from our cabin to the several restaurants and lounges offering limitless food and drink day and night, and to the various music venues scattered around the ship, and then making it back to our cabin at night’s end. Actually, that was the

Krystle Wright
: Canon Master Photographer

Shooting on the Edge: One gutsy woman takes adventure photography where few dare to go. What does it take to live the life of your dreams? For Krystle Wright, the sacrifice is massive. She’s suffered internal bodily damage, a fractured foot, blood clots, swallowed her own broken teeth, and more. But after each injury, she smiles at the camera and continues her journey. It is all, of course, worth it, when you get to live your life to the fullest, skyrocket to the top of your field, and have the freedom to follow your instincts without limitations.  A Sense of Adventure  Wright, a 31-year-old from Australia, is an adventure photographer, director, and cinematographer. She’s known for her extreme photographs taken at perplexing angles. Growing up in Australia, she’s used to beautiful scenery. When she was a child, you could find her surfing along the coast, playing sports, hiking, or exploring nature. In high school, she began toting a camera along with her and unknowingly began her lifelong mission to do whatever it takes to get the right shot. She started

Kyle Maynard: Living Large and Going Strong

Experiencing life challenges can be daunting for most, but there are those rare individuals who can transform difficulty into true inspiration. One such person is Kyle Maynard who was born with congenital amputation that left him as a quadruple amputee. Despite what could have been a life-crushing disability, he has instead valiantly chosen to pursue an extraordinary life, oftentimes without the use of prosthetics. Perhaps it is through sheer will power or simply following his dream, or both, he’s turned his disability into his greatest asset. He continues to live a life much fuller than most of us, filled with achievement, and is a motivational force for others to follow. It’s All About Attitude Growing up, Maynard was very athletic as a wrestler, weight lifter, football player, and jiu-jitsu martial artist. More recently, he took up mountain climbing. More than a rigorous undertaking, mountain climbing presented him with a whole new set of challenges that would ensure his defeat. But his slow and persistent approach helped him achieve lofty heights and a sense of personal exhilaration. How many can say they’ve