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Tag Archives: Chief Marketing Officer

Ted Rubin: International Man of Influence

The alarm rings on Wednesday morning, we crawl out of bed towards our phone to find the email inbox confirms we haven’t sold anything overnight. And so, wondering what it is we’re missing, we walk to the computer, in our temporary office, in our garage, where we began our first little online company. We need a strategy to get our brand out there, and we need it yesterday. We ponder and search and come upon a video of two men, business partners it appears. One is the unassuming, approachable sort, sporting a plain grey V-neck sweater and vintage reading glasses, meaning black-framed, oversized, and circular. His partner’s formal business attire creates a stark and humorous juxtaposition. The first thing the unassuming man says is, “I’m wearing this on purpose, I swear.” We look for this intriguing character’s name on the website’s header, unaware that we’ve stumbled upon one of the industry’s most respected social media strategists and marketing gurus. We take a deep dive into the man and here’s what we find. His name is Ted Rubin, and yes, he